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    Posted: 20 Dec 2016 at 4:33am
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Facebook says the program works anonymously, so that neither Facebook nor the advertisers know the individual people who are being matched.

But perfectly targeted ads provided by Facebook's technology eventually may scare more users. The retailer Target generated controversy in 2012 after it was revealed to have used purchasing data and demographic information to identify pregnant women and send them promotional materials geared toward their (unborn) babies.

On the other hand, some Facebook users might love seeing just the right ad, on just the right device.

Some privacy experts,cheap jordan shoes, when asked to comment on Atlas, said they didn't know enough yet to fully gauge the extent to which it raised new privacy red flags. That didn't stop a German consumer group from protesting it immediately.

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"We've heard a lot about the benefits to advertisers, but not as much about controls for users," said Chris Babel, CEO at TRUSTe, a San Francisco-based company that analyzes and provides services around data privacy.

Unfortunately,, opting out of tracking through Atlas, or most other systems, is not easy. You can opt out of ad targeting, which would include Atlas, by visiting the Digital Advertising Alliance

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